Small & Mid-Size organizations sit on tremendous amount of data, however because of their extensive focus on the core business, focus of data analytics takes a back seat. Additionally a major obstacle for the top management is determining how to use the data to develop information to help them improve organizational performance. Organizational leaders need analytics that will help them identify the most powerful predictors of performance—predictive analytics. They need to understand the causes for performance improvements or declines to identify what actions they can take to improve future effectiveness. They also need leading indicators that will help them foresee changes, patterns, and trends that will affect the organization’s future performance so they can address those changes in a timely way.